PBC Posts Third-Best Audience, Tops NBA, in Return to CBS

CBS , MMA/Boxing , Ratings
Premier Boxing Champions delivered one of its most impressive performances last weekend.
The latest primetime edition of the PBC on CBS scored a 1.9 final rating and 3.1 million viewers on CBS Saturday night, up 19% in ratings and 27% in viewership from the network’s previous primetime telecast last June (1.6, 2.4M). Compared to primetime coverage on FOX the previous week, ratings increased 58% from a 1.2 and viewership 64% from 1.9 million.
Saturday’s telecast delivered the third-best rating and viewership in the short history of Premier Boxing Champions, behind a post-Olympic telecast last August (3.1, 4.8M) and the inaugural card in March 2015 (2.1, 3.4M), both of which aired on NBC.
Coverage trounced the competing Clippers-Bulls NBA Saturday Primetime game on ABC (1.1, 1.7M), marking the first time that the PBC has beaten the NBA on ABC head-to-head and just the second time it has topped any of the “Big Four” on a broadcast network. Last year’s primetime CBS card beat MLB on FOX.
In adults 18-49, the PBC delivered a 0.9 rating — up 50% from last year’s primetime card on CBS and the previous week’s telecast on FOX (0.6 for both). It was the night’s highest rated program on broadcast in the demo, but trailed the Duke-North Carolina college basketball game on cable outlet ESPN (1.2). That game also pulled a higher overall rating (2.4) and audience (4.1M). MOST-WATCHED PBC TELECASTS